Packaging: 3 Reasons Why Color Is Important in Packaging

3 Reasons Why Color is Important in Packaging

Packaging: 3 Reasons Why Color Is Important in Packaging


No matter what kind of business you have, if you deliver products to clients in packages of any kind, it’s important to consider the packaging color for a variety of reasons. This is true whether you use simple boxes or get Boston round glass bottles wholesale.

Grabbing Attention

You want your containers to stand out in a crowd so that people will stop and glance at the logo, even if it’s done unconsciously. This usually involves using at least one bright, eye-catching color, though it doesn’t have to. Make sure you pick an attractive color scheme that will not only grab the public’s initial attention, but it will also hold their attention. You want to stand out next to those who didn’t take the time to think about package design.

Sending a Message

Different colors also have different subconscious associations with various ideas or emotions. For instance, a lot of restaurants will use reds because red stimulates hunger and companies that offer natural or eco-friendly will often use different shades of green. If you have a message that you want to convey to your potential clients, it would be worth your time to look into color psychology and find the colors that most closely match what you’re trying to say.

If you want to convey elegance, mystery, or strength then black Boston round glass bottles might be the way to go. On the other hand, if you want to showcase the color of the product inside the bottles, then you may need clear Boston round glass bottles.

Brand Recognition

As you build your brand, creating an eye-catching logo is probably high on your to-do list, but not everyone realizes that choosing a packaging color scheme is just as important. Ideally, when you get your Boston round glass bottles wholesale, the packaging color should be pulled from the colors in your logo, but it doesn’t have to be. Whatever you do, you have to be consistent and use that color scheme as much as possible so that people come to associate your business with those colors.

For instance, UPS is famous for its brown trucks and people who see red and gold in a restaurant will probably start thinking about McDonald’s pretty soon. While it will take some time to reach that level of recognition, it’s good to get started as early as possible.

FH Packaging

At FH Packaging, we have many different styles of bottles and containers. We offer different colors and sizes depending on what you need for your business or for your own pleasure. We offer generic clear containers as well, giving you the opportunity to create what you would like with a blank canvas. Tell us your ideas as well! We love to hear any ideas from clients and customers on what their vision for their packaging looks like. In addition, we love to be included in the process as we have our own manufacturing facility that is able to make the vision of your packaging come to life.

Wolfgang Manufacturing

Our parent company Wolfgang Enterprises utilizes highly technical and specialized processes in manufacturing packaging solutions. Injection Blow Molding, spray-coating and custom mold creation are just a few of what Wolfgang’s full capacity. If you need a custom order, be sure to contact one of our Account Managers by either emailing or call (951) 848-7680. We will be happy to help!

FH Packaging Products

These containers will go great as a working canvas or a pre-colored packaging for your products. View our wide selection of containers below!

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