What Are the Best Types of Packaging for Your Business?
Research shows that 72% of consumers base their purchasing decisions on a product’s packaging. This is a significant percentage that a business owner cannot afford to ignore. While there is a wide variety of types of packaging, you have to choose one that best fits your business.
When you think about it, packaging is a powerful form of marketing. No matter how excellent your product is, you will find it hard to sell if you package it poorly.
Packaging is both functional and aesthetical. It informs your customers about what the product can do for them and who they can be by using the product.
Given the central importance of packaging to your business, you may be wondering which is the best type of packaging and what to consider before choosing it. Keep reading to find out.
What to Consider When Choosing a Packaging Type
It is essential to consider a few things when choosing a packaging type. Here are a few of the essentials to bear in mind while in the process.
What Is Your Product?
When choosing a packaging material, the most critical factor is the product you are selling. Fragile products, for instance, require dense and sturdy packaging. You may even need bubble wrap if the product in question is susceptible to breakage or destruction.
You should also consider the mode of shipping for your product. For example, if you will be hauling your product across the country in a loaded truck, you may want to package it in sturdy cardboard to keep it safe. The last thing you want is for your customers to receive a distorted product during delivery.
Who Is Your Target Customer?
Another critical consideration when choosing a packaging type is your target customer. For example, millennials value authenticity and tend to disregard mass-produced items. If this is your target market, you may wish to have unique or custom-made packaging for your products.
On the other hand, if your target demographic is older clients with more disposable income, your ideal packaging type may include expensive materials such as glass. You may wish to use recyclable materials like paper and glass for an environmentally-conscious market.
Best Types of Packaging for Your Business
There is undoubtedly a wide variety of packaging. But, again, only the best types of packing can serve you satisfactorily. So, here are some of the best types of packaging.
Glass is easily one of the oldest packaging materials. This quality gives it a vintage feeling associated with luxury and high social status.
Glass packaging is ideal if you sell a high-end product to customers with money to spend. It projects an image of affluence which makes it popular among wealthy customers.
Another excellent quality of glass packaging is its non-porosity. It does not allow leeching, thus keeping your products safe and intact. This quality makes glass a popular packaging option in the food and beverage industry.
Moreover, its impervious nature also retains scents, which is excellent for packaging perfumes. Additionally, the non-porosity of glass also prolongs the shelf-life of products.
Glass is also perfect for packaging skin care products because it is non-corrosive. So if you use acidic ingredients such as fruits to make your products, you needn’t worry about them reacting to glass.
Moreover, glass is an environmentally- friendly material as it is 100% reusable and recyclable. Therefore, if you cater to a sustainability-conscious clientele, then using glass for your products can prove quite advantageous.
Additionally, glass, particularly clear glass, allows consumers to see your product without opening it. They can easily see the rich and creamy lotion in your bottle as they shop at the store, which could heavily influence their decision to buy the product.
Better yet, you can use tinted glass for products that degenerate quickly. This includes cannabis products that decompose when exposed to light and cosmetic products with light sensitivity.
Additionally, glass packaging comes in a wide array of shapes and sizes. From mason jars to Boston Round bottles to vials, the options for glass packaging are countless.
The same is true when it comes to closures for glass bottles. These can vary widely from dispensing caps to, mist sprays, child-resistant closures, and even graduated droppers.
Plastic packaging is popular for its affordability and versatility. It can make hardy bottles, containers, and wrappers for solid products.
Plastic is an ideal packaging material for your business if you serve a budget-conscious clientele. It is light and easy to transport and can withstand pressure without breaking. You may also opt for plastic packaging if you produce large quantities of products and wish to reduce your packaging costs.
Depending on the design, plastic bottles can be classy and elegant. Clear plastic also allows for easy inspection of a product without opening it.
You can also opt to package your products in flexible plastic material. This works particularly well for lotions that require squeezing. You can also add character to your product by printing the package from top to bottom.
However, plastic is not the most environmental-friendly material. This quality may not sit well with environmentally- conscious customers.
Corrugated boxes are ubiquitous as packaging material. Perfect for solid products, they are liked for their sturdy nature, lightweight, and recyclability.
Corrugated boxes or cardboards have three layers; the inside liner, the corrugated medium, and the outer liner. They can also be folded in numerous styles, including:
- Straight tuck end
- Reverse tuck end
- Roll end tuck top
- Roll end lock front
- Auto-locking bottom
- Full overlap
Corrugated boxes are ideal for packaging fragile glass items, especially when surrounded by buffer material.
Choosing the best types of packaging for your products can be deceptively complex. There are countless factors to consider before you make your decision.
Key among these factors are your target market and the product you are packaging. You want to package your product in a way that your customers will appreciate.
If you are looking for the best wholesale and retail packaging for your business, don’t hesitate to contact us at FH Packaging. We look forward to hearing from you and creating the best packaging option for your business.